Explainer and campaign animation
A film that makes the message stick, with cut-downs for every channel.
Reports, animation and comics that make complex ideas clear.
Visual work your audience understands and remembers, directed by one person from first sketch to final file.
Who's it for?
An NGO programmeA comms teamMarketing or sales
“Every channel wants a different cut, sales wants something by Friday, and AI content sounds like everyone else's.”Start with: explainer animation and campaign content
Hi, I'm Shaddie.
I'm an art director and animator who has spent 15+ years making complex ideas clear. I art-directed and co-produced the animated series Boy Boi, and I've made visual work for organisations including World Vision and Safaricom. You work with me from the first sketch to the final file.
Art director and co-producer, Boy Boi
15+ years in animation and design
World Vision · Safaricom · Goethe-Institut
What I make.
For marketing and sales teams, these come first. NGO teams see annual reports first.
Campaign and launch content
Carousels, short videos and posters from one consistent idea.
Narrative comics and booklets
Stories people read to the end, in print and on screen.
I can also make
Annual and impact reports
Report design, charts and a visual summary.
Infographics and donor summaries
One page that carries the evidence.
Pitch and proposal decks
Slides that sell the idea.
Storyboards and characters
Pre-production and character design.
Here's one I made earlier.
A series I art-directed and co-produced, from the first character redesign to a style guide the team could run with.
Boy Boi, animated comedy series
Art director and co-producer.
What I was responsible for
The look of the series, the visual development team, co-production decisions.
Production and business
Grant finances, reporting and partners, with my co-producer, on a Kenya Film Commission grant.
The result
A high-quality pilot for a marketable show that doesn't look like typical African production.
What the team kept
A production style guide and character sheets.
One project, or ongoing.
Pick how you want to work. Then see what ShaddAI does to the timeline.
Commission a project
One film, report or comic, scoped after I see your material.
Regular production
A steady monthly rhythm of content.
Fractional Creative Director
Part-time creative direction across a campaign.
Click me
A typical film or report project
From your brief to the final files, with two points where you approve the work.
8 weeksbrief to delivery
Brief
Strategy and script
Story review
Production
Final review
Refine and deliver
6 weeks backfor your launch, your team or the next project
W1W2W3W4W5W6W7W8
The usual way: about 8 weeks, with two review points.Same brief, same two review points, same quality bar. ShaddAI handles the repetitive production, so it lands in about 2 weeks.Timing confirmed once I see your material.
Already have a brief? Send it without booking first.
Lots of pages in. One clear output out.
How a typical project moves, from the material you send to the piece your audience sees.
1pages of material in
Strategy and creative direction
I take in all of it, find the story and decide what the output has to do, and for whom.
StrategyStoryArt direction
ShaddAI
My own custom AI tools, safe and secure, producing at speed while I direct every step.
PrivateApproved material only
My review
Every piece checked against the brief before it leaves the studio.
One clear output
The report, film or comic your audience takes in.
Social cut-downs
One-page summary
Launch slides
Bonus pieces, from the same work
Reports, data, transcripts and decks. However much you have, send it all.I read everything, find the story and set the strategy and creative direction.ShaddAI, my own safe and secure AI tools, does the heavy production under my direction.I review every piece against the brief, and approve it before it moves on.One clear output, made for the people who need to take it in.Plus bonus pieces made from the same work.
Good questions I can answer.
Scope agreed in writingYou work with me directlyQuotation, invoices and receiptsYour material stays yours
Do you use AI in production?
Where it helps, under my direction, and I tell you where. Story, characters and final frames are directed and approved by a person.
Can you work from our existing report?
Yes. Send it with a sentence on who it is for.
How long does a project take?
I agree a schedule after reviewing your material.
Can you work with our procurement process?
Yes. I can provide a formal quotation and written scope, invoices and receipts, my KRA PIN and tax compliance certificate, signed NDAs and supplier forms, and references from past clients. For international clients I invoice in US dollars and complete forms such as the W-8BEN.
Got something important to say? Let's make it land.
A 30-minute call about your audience, your material and what would work best.
You'll speak with me directly. About Explainer and campaign animation changeReplies within a work dayNairobi-based, working across time zones
